Why Femininity Matters More Than Ever A comment on one of my videos stopped me in my tracks recently. I posted a video showcasing one of our styles, and the comment asked, Why the focus on femininity? Why the emphasis on it? I had to sit with that for a while. Because I understood the skepticism. There's a version of the femininity conversation that feels performative. The aesthetic. The expensive taste. The fixation on men and a lifestyle.  And then adding a layer of dark spirituality - feminine energy, how to awaken it, manifestation. And if you're a Christian, what seemed good and light has a complicated perspective.  So I understand why someone would raise an eyebrow. But when I responded to that comment, I shared the real reason we're obsessed with femininity. And it starts with my own story. Growing up, I was insecure about my womanhood. I believed my worth was tied to what I produced — what I achieved, what I could show for myself. It was only after becoming a Christian, after God began to reveal that my femininity was never the problem, that I started to see clearly. The world's contortion of femininity and masculinity — that didn't catch God off guard. None of it surprised him. But what I really wanted to drive home is this: femininity matters now more than ever. And here's why. For the sake of this conversation, let me define what I mean by femininity. I'm talking about the attributes, talents, and skills particular to womanhood — the things a woman possesses that are distinct, that are hers. This matters because it reveals God's intentionality from the very beginning. Genesis 1:27 tells us God created Adam and Eve in his likeness. The qualities we sometimes struggle with as women — the ones that make us feel inadequate, vulnerable, too soft — were not accidents. They were designed. Purposefully, by our Father. Not to make us a liability. To make us necessary. When we look further into Genesis, we see that Adam was formed from dust and called to work the land. God looked at him and said: It is not good for man to be alone. I will make a helper for him. He didn't create another man. When God created Eve, he formed her from Adam's rib and brought her to him. That imagery gives hint to the importance of womanhood.  The bible uses the word, helper, which does not mean a subservant. Rather it carries the meaning of having strength, having skill, possessing something complementary that the other person does not have. But here's  what took my breath away. That same word, helper,  is used elsewhere in Scripture to describe God's relationship with Israel. And used in the New Testament to describe the  Holy Spirit. Let that land for a second. A woman is not helpless or defenseless, but she was created on purpose with gifts and talents unique to her - orchestrated by the Lord That's not a small thing. That's everything. When I embraced my womanhood, Scripture opened up to me in ways it hadn't before. I started seeing Jesus differently — more richly, more personally. The story that always gets me is the woman at the well. John 4. I've heard it preached a hundred different ways. She's called immoral, obstinate, a cautionary tale. But when you read it as a woman, you see something else entirely. She comes at high noon — seeking isolation. She knew no one would be at the well.   She wasn't being practical. She was trying to hide, because that's all she knew. How to be invisible And Jesus, the bible tells us, came to the well to meet her.  He asks her for water. And by doing so, he offers a water much greater than anything she could experience. WHat's so beautiful is that Jesus sees this woman fully...  I think it's the same way Jesus saw  Nathaniel and said, I saw you under the fig tree. It was a moment of being truly known, and fully loved. And in that moment, that woman felt something. She goes from being invisible to telling the city about the man who sees her.  And the bible tells us that the whole city comes to Jesus because of her testimony. That's what happens when a woman knows she is loved. This Is Why We Do What We Do Femininity matters to us because you matter. Not as a concept. Not as an aesthetic. As a woman, made on purpose, for this moment. Our brand exists to remind you of that. If you're struggling with your womanhood — if some part of you resents being a woman, feels lesser for it, wishes you were built differently — I want you to hear this: God loved you enough to make you exactly this way. You bear his image. Whether you're soft or strong, whether you fit the mold or don't, you are loved by Jesus. That's the whole thing. That's why femininity matters.

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